About Tinsley

Tinsley, the “It Girl”

Tinsley hails from Virginia and spent her childhood years growing up at Graymont, the Mercer family house in Richmond, Virginia and made her debut at the Bal du Bois. She then attended boarding school at the Lawrenceville School in New Jersey, where she met her first husband. Together, the high school sweethearts moved to New York City, where Tinsley attended Columbia University and graduated with a degree in art history. As soon as Tinsley landed in New York, her blonde hair, Southern belle charm, and personal branding abilities propelled her into high society. After working at Vogue, she transitioned to a career in public relations. Always an entrepreneur at heart, Tinsley built a successful personal brand that was launched with a line of handbags, Samantha Thavasa by Tinsley Mortimer, and then a clothing collection, Riccimie by Tinsley Mortimer, which was sold exclusively in Japan. Tinsley then became the beauty ambassador for the iconic French beauty line of Christian Dior and helped to create a lip gloss coined Tinsley Pink.

Tinsley’s unique look caught the eye of society photographers and she was featured on the pages of Vogue, WWD, Harper’s Bazaar and Marie Claire, to name a few.

Tinsley made her TV debut in the season premiere of Gossip Girl and in 2010 she starred in the reality show High Society. Tinsley has also appeared on Extra, Access Hollywood, E!, America’s Next Top Model, and The Fashion Show on Bravo. She then wrote a book named Southern Charm, published by Simon and Schuster, and launched a tabletop collection but when her marriage came to a devastating end, she decided to take a sabbatical from the fast-paced and overwhelming lifestyle that she created for herself in New York City. A respite in Palm Beach gave her time to reflect on her accomplishments, and in late 2016, after much consideration and encouraged by friend Sonja Morgan, Tinsley decided to move back to New York City. She is thrilled to re-enter the New York social scene alongside her friends and begin the next chapter of her life. Tinsley is here to prove that there is more to her than meets the eye.